Wk 4 Part 1

 I chose to look at the websites for Subway and Hungry Bear. Both are sandwich shops that offer a variety of sandwiches and salads but the similarities mostly end there.


Hungry Bear is a small, local business. Their menu is simple and direct. They don't name their sandwiches anything creative, they are what they are, which would be appealing to a purist when it comes to deli food. Their website seems to be targeting fans of a crafted sandwich. They mention several times that they were voted "Best sandwiches and salads" in San Diego which leads me to believe that they really care about quality overall. The person they are going to attract is probably only going to care about that also.


Hungry Bear offers online ordering but not an app. Still, online ordering is convenient and a necessary option for some consumers. Their logo is well done and suggests a younger target audience but people of all ages can be a fan of sandwiches.


Subway is a major nationwide chain sandwich shop. Their website shows that their target audience is  anyone who likes sandwiches and a) people who care about the environment and the affects food production has on the earth b) people who like football and entertaining during the games c) people who like a deal and/or rewards programs d) people who care about knowing nutrition facts.


Subway's website is detailed and they also offer online ordering plus an app for ordering. Making ordering as easy as possible for people is key when broadening your customer base for a restaurant. If Subway were to make a targeted Facebook ad they could put all ages, male and female, and also add people who are on diets, socially responsible, interested in sustainability, busy and need fast, easy options for food.  

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